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Fee Breakdown
- Scholarship up to RM 0
- Voucher: RM 0
Course Structure
- Introduction to Management
- Accounting Skills
- Business and Communications Skills
- Business Economics
- Business Law
- Digital Thinking and Innovation
- Fundamentals of Entrepreneurship
- Marketing
- People Management
- Quantitative Skills
- Common Modules:
- Business Ethics and Governance
- Innovation Process
- International Culture and Communications
- Business Research Methods
- Specialised Modules:
- E-Commerce
- B2B Marketing
- Delivering Customer Value
- Consumer Behaviour
- Marketing Intelligence and Research
- Digital Marketing
- Social Media and Communication
- Creative Copywriting
- Elective Modules (Choose 1):
- Managing Finance OR Financial Management
- Internship (16 weeks)
- Specialised Modules:
- Brand Management
- Building Customer Relationship
- Global Marketing
- Integrated Marketing Communications
- Venture Building
- Digital Strategy and Analytics
- Investigations in Marketing Management
- Marketing Decision Making
- Marketing Management Project
- Strategic Marketing Planning
- Behavioural Science & Marketing Analytics
- Enabling Technologies for Digital Marketing
- MQA Compulsory Subjects:
- Appreciation of Ethics and Civilisation (M'sian Students)
- Malay Communication Language (Int'l Students)
- Philosophy and Current Issues
- Workplace Professional Skills
- Integrity and Anti-corruption
- Co-Curriculum
Future Career Prospects
- Digital Marketing Manager
- Social Media Manager
- SEO/SEM Specialist
- Content Marketing Strategist
- E-commerce Marketing Manager
- Performance Marketing Analyst
- Marketing Automation Specialist